LAFÈBRE LICENSING was founded by Jeannine Lafèbre in 2021. Jeannine is a licensing professional with 20 years of experience in Brand Licensing and Consumer Products and a broad and varied international network. Experience was gained amongst others at Telescreen, RTL Netherlands and most recently (since 2006) ViacomCBS 

Jeannine has a proven track record in agent management, business development and building (kids) brands through brand extensions, experiential initiatives and marketing partnerships across Benelux, Central Eastern Europe and Nordics. She is the driver behind the long-term success of PAW Patrol and Dora The Explorer, amongst others. 

Jeannine is resourceful, result-driven and strategic. An open and honest communicator. With a holistic approach, putting the brand/IP at the core of everything. Focused on driving engagement, optimizing the lifecycle and as a result growing the business and generating long-term revenues, while constantly improving all aspects of the process to get there.  

Jeannine is a strong believer that establishing meaningful mutually reciprocal partnerships play a key role in the development of successful franchises. Whether it is with licensors, licensing agencies, master toy partners, retailers and local licensees or through marketing partnerships. 


  • Jeannine & I have worked together for almost 10 years at ViacomCBS Consumer Products and for a substantial amount of that time Jeannine reported directly to me.  Jeannine is an innovative thinker and talented licensing & business strategist who is able to pro-actively adapt IP into various product categories and produce compelling product ranges and marketing plans to execute with both the consumer & at retail. She has strong knowledge across the licensing industry and various European markets, coupled with strong interpersonal skills that enabled her to excel in all her roles through successfully collaborating with many teams, both internally and externally, from licensees, to agents & to retailers, in order to successfully create & launch merchandise initiatives across multiple markets in several different categories. Jeannine's ability to inspire and lead others, as well as being a smart networker across the industry, ensures that she is always on top of her game. 

    Mark Kingston SVP International Consumer Products - ViacomCBS
  • I have worked with Jeannine for an extensive period and she has always had true partnership in mind. She is a team player, understands the bigger picture, knows how to deliver and understands complex situations. She is easy to work with, communicates well and is loads of fun as well. True Licensing Expert! 

    Maarten Weck Executive Vice President & Managing Director WildBrain CPLG
  • I have just had the pleasure to be coached by Jeannine Lafebre. She has helped myself and my business gain clear direction and strategy. The sessions are great as she has such great insight into both the corporate business world, but also holistic business strategy. With a strong expertise in Licensing, Jeannine was & is the perfect coach for me. I would strongly recommend her services as she’s such an expert in the field of business but also an approachable and kind person to work with.

    Sophie Bloomfield Creative Director at SBC